REI is a store for outdoor gear and clothing where the staff provides excellent and helpful customer service. They carry a selection for activities like rock climbing, kayaking, biking, hiking, and camping, suitable for both newcomers and seasoned pros. The store features their own award-winning REI Co-Op brand alongside others like Patagonia, though some find the selection of certain brands like Kuhl, Mountain Hardwear, Cotopaxi, and Helly Hansen to be limited in-store. Their online store offers a much bigger selection. The staff is known for going out of their way to help, including with online orders and knowledgeable product advice. REI stands behind its products with a 100% satisfaction guarantee and shares an enthusiasm for outdoor adventures.