Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands. Customers can shop for cosmetics, fragrances, body, skin, and hair care products, including exclusive brands. Ulta Beauty also offers a Conscious Beauty selection with vegan, clean, cruelty-free, and sustainable options. The Salon at Ulta Beauty provides various services such as haircuts, color, brow treatments, and makeup application, with the option to book appointments online or walk-in. Reviewers have had positive experiences at Ulta Beauty, praising the knowledgeable and helpful staff. Employees like Joseph, Sara, and Maricela have been highlighted for their excellent customer service, guiding customers to the right products and providing personalized recommendations. Customers have also appreciated the clean space and the availability of testers, unlike other stores. However, some have reported feeling unwelcome or judged by the staff based on their appearance.
