10AM - 6PM
3023 Milton Ave #171, Janesville
Clothing Stores
“What a wonderful boutique! Brands I already know and love are perfectly combined with the store label to create a beautiful mix. There is plenty of variety, and enough stylish designs to round out any wardrobe, yet the carefully edited collection won't cause overwhelm. I found great mix and match pieces including perfect staples like the most comfortable black trousers I've ever owned, a lovely print skirt, effortless black dress, and fabulous leather belts, to more trendy items like a fringy ivory top and off the shoulder blouse. I had planned on visiting ever since they opened years ago, and I've truly missed out by not shopping sooner. It's my new favorite shop.”
“Paula is such a great personality! If you love being immersed in your boutique shopping experience, take a trip to the French Lily! I love art nouveau and found the most beautiful clutch, as well as my favorite earrings. Try the toffee and you will be hooked.”
“I can’t believe it took me this long to check them out! I’ve followed them for a bit but WOW… go shop in person!! It’s incredible! Very organized, friendly staff, beautiful clothing at reasonable prices. A hidden little gem and I can’t wait to go back!”
“This boutique is a full-on ten star experience and then some. Frayed Edges Boutique is truly something special and absolutely worth raving about. From the moment you walk in, you feel it, the vibe is high energy, welcoming, and completely on point. It’s the same feel good energy you get from their social media, brought to life in the most beautiful and authentic way. What you see online is exactly what you walk into and that consistency is rare and so refreshing.
Let’s talk about size inclusivity. Frayed Edges does not just carry inclusive sizes they celebrate them. Every rack is filled with clothes that fit and flatter all body types and every single piece feels intentional. Whether you are shopping for comfy everyday looks or bold pieces that make a statement, you’ll find something that feels like it was made for you. It is clear that this boutique is built on the belief that fashion is for everyone and that confidence comes in all sizes.
Erin and Megan, the owners and visionaries behind the magic, are absolute rockstars. Their energy is unreal and their passion for empowering women is at the heart of everything they do. They do not just run a boutique, they build a space where people feel seen and celebrated. You can feel the love and intention in every conversation, every curated rack, every cozy corner of the store.
And the coaching events? Next level. Frayed Edges has created a space where women can shop and also grow. Whether it's a confidence coaching night or a mindset reset event, these experiences are uplifting and powerful. You leave feeling inspired and more in tune with yourself. There is something so unique about a boutique that gives you great clothes and helps you level up your life.
Their social media presence is seriously one of the best out there. It's real, it's fun, it’s creative and filled with good vibes. You get styling tips, encouragement, behind-the-scenes peeks, and genuine connection. It’s like getting a dose of positivity and fashion inspiration every time you scroll.
Frayed Edges Boutique is more than a store. It is a movement. A mood. A whole vibe. It is community. It is confidence. It is joy. If you have not been yet, go. Like now. This place is a gem and Erin and Megan are the real deal. Frayed Edges Boutique is doing something special and once you experience it, you will be hooked.”
“What a great experience I had today after what seems like forever saying I was going to stop in I finally did! I found 2 shackets that I love, and a super great tank! Prices were wonderful, selection was so size inclusive and the energy was very positive! Thankful to finally make it over there! Thank you for the fun finds! I’ll be back!”
“Me and my friend came in today looking for outfits for my 21st! Sarah helped style both of us and brought us many different things to try on! She was so nice and helpful and she is absolutely amazing at her job!!”
“This place is so beautifully decorated and dedicated to women us juicy girls at that . The man who owns it has great taste in women's attire as well as kids attire and being that we live in a small town with no real beauty supply he has made it possible for the beautiful women in our community to be able to purchase hair supplies. He stays up to date with fashion and his employees always greet yu with honors and make yu feel welcomed. I am thankful to find this boutique in our town. And thankful for the hospitality I recieve when visiting. Also don't miss out on his Loyalty program.”
“Very helpful friendly people work here on the sales floor, at checkout and in the dressing rooms. One particular woman helped me find the size I needed in shorts, and was very nice. Wish I could recall her name. The clothing is size inclusive and always folded perfectly and the whole store is clean.”
“I had to take a shot and the medication had to be reconstituted. My husband and I had no idea what we were doing. The pharmacist reconstituted the medication for us, and prepped the shot for us to administer at home. We cant thank him enough.”
“Very good clean store in janesville wisconsin very helpful when I asked for help especially the employee titi and Steven very nice and polite and was very helpful he was awesome!!!!!!! Keep up the good work Steven”
“I've been a loyal Repeat Customer to VIKTOS, since 2017. The VIKTOS Brand is innovative in creating Quality products, that are made well and stand the test of time. More importantly, VIKTOS stands behind their products. I stay with VIKTOS, cause I know their product line, and they introduce new products constantly. I highly recommend VIKTOS as one of my go-to Brands.”