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10AM - 8PM
2500 N Mayfair Rd Spc 635, Wauwatosa
Toy Stores
“Great employees always fun to shop here, small store but they were well stocked. The PAB wall finally had some good pieces I was looking for this time which is always amazing”
“love love love this place :)) been going since it was located on the lower level, so cool to see the hidden gem turn into a well loved safe place for nerds like me ! all the staff is so sweet and i have good conversations every time im in there, always recommend to my friends !!”
“In November 2024 I can confirm the previous reviews are still accurate. I stopped in around 2:00pm on a Saturday, and this place has stuff packed from floor to ceiling. The experience is dizzying and candidly if you have problems with tight spaces and claustrophobia you may have a rough time here, but I don't think there's anything quite like it in Southeast Wisconsin.”
10AM - 5PM
18905 W Capitol Dr, Brookfield
Toy Stores
“Googoogaga is our go-to store for cute quality clothes my three kids wear everyday (and hand down), special occasion outfits, gifts for new mamas, and presents for birthdays.
With thoughtful staff, reasonable price points, and something fun for everyone (including older kids with particular style preferences), it's worth the visit to find much more than baby gifts. And, if you do go for baby gear, ask about their clever and soft baby footies.
Thanks Ginny and team for all the spot-on recommendations and pain-free shopping experiences through the years!”
“Adams Toys and Collectibles is located on Main Street in downtown historic Waukesha. This store is huge with a great variety of items. We enjoyed browsing and my friend found a couple of math-related items.”
10:30AM - 6PM
125 Oakton Ave, Pewaukee
Toy Stores
“Big Guy and Mary are the friendliest couple. They helped me find exactly what what I was looking for. Good prices. Wide selection. Excellent selection of books (ask Big Guy). Highly recommended!
Support your local Magic Shop!”
“I did not catch her name.. but she was absolutely MADE for this job. My kiddos were very shy, yet she continued to use her imagination while stuffing our bears in order to make them smile! 10/10 left with smiles on our faces.”
“to one-and zero-star reviews, this is a small business run by one person, not a chain store. You are not entitled to the same amenities and principles a chain store would have and that's okay. You can go into the miniature section of the store, but you must ask for it as it requires them to walk with you and unlock a room in the next-door building's basement. Be considerate of what you're asking for as it is physically troublesome on the knees for the owner to go up and down the steps, that's why the owner might ask you if you are a serious shopper and are intending to buy miniatures if you go down there. During this time, google will show the place as open, but the upstairs will be locked while they are gone. They'll also lock it if they need to use the restroom as there is usually only one person on staff, the owner. This is for safety of the store and merchandise.
Also, about the dog, just respect people's boundaries. The dog will follow you around sometimes in the main store. It following you around isn't consent to touch it. It's okay to talk to it and such, the dog gets happy sometimes if you call it nice things and greet it.
If you have trouble with places that are unconventional where costumer isn't always king, require common sense and respect to be given to whoever is working (as that is the owner), and respecting boundaries probably this isn't a place well suited for you.
Otherwise, this store is pretty great, there's a lot of old deadstock things, and prices are really good. The miniature section is great and prices are fair. The main floor is more of a thrift store/liquidator store type feel. If you're going to visit in the summer, plan based on the temperature as it can get hot in the store on hot days.”
“I had a great experience. I believe the young lady name is Seline. She helped my granddaughter feel really comfortable with getting her ears pierced. She did such a good job that I decided to get a fourth hole.”
9:30AM - 9:30PM
295 Discovery Dr, Brookfield
Toy Stores
“I love 5 below .always able to find things that are interesting.
Also made 3 Easter baskets. They had everything that was needed including edible straw for the inside of the baskets. I tend to always spend more there than expected. Lol. They have great bargains.”
“Thank you Mary Sydney and Amira for being such amaizng workers you guys are so kind and so well organized such a amaizng place to shop and we will be perment customers you made my daughter's day after she passed her needoh to a little girl fo her birthday she was so excited to be able to get one back thank you so much for all you guys do!!!”
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“I was in the area dealing with family issues and needed to distract myself with comics. This was a great shop to help me with that!
When I walked in, I knew it was going to be a great shop! Not only does he have a great selection of comics, he has a huge stock of toys! Not old and beat up toys, but great toys at great prices!
As we were wheeling and dealing, we struck up a great conversation about many different comic topics. Super nice guy!
Overall, I walked out a very happy guy with what I bought, as those books filled a bunch of holes in my collection. Go here for your comic and toy needs!”