Play It Again Sports Madison is a locally owned sporting goods and fitness store that specializes in buying and selling quality used gear. Customers can trade in their equipment for cash or discounts on new items. The store offers a wide range of competitively priced new and used equipment for various sports, including hockey, lacrosse, baseball, cycling, and more. The staff is known for their exceptional customer service, providing knowledgeable assistance and quick responses. Many customers have praised the team for helping them find the right gear, such as golf clubs and barbells, and for services like skate sharpening and equipment tuning. Overall, it is a great place to shop for sports and fitness needs while supporting local business.
They gave me what I was asking for my disc golf bag. Never had that happen before.
September 2026
Had a great experience at the store today with AJ. He was incredibly helpful and made getting set up with a new driver at a very good price. I’d definitely recommend this store to anyone looking for quality sporting goods and great customer service!
May 2026
Amazing service and selection at this play it again sports. AJ friendly, easy to work with and extremely helpful. Always updating stock and highly recommend for everything especially used golf clubs.
