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“My fiance and I had a wonderful experience at Castilli’s. Roberto was very helpful, kind and generous. We will definitely be recommending this shop to friends and family. We left with exactly what we were looking for and more!”
“Store is so welcoming and modern. I bought a hat and a santa cruz sweater from Foreverfly. The services and value are a 5/5 in my book. Salvador is friendly and helpful when finding the right items. Highly recommended.”
“This is a cool little skate shop I go in with my kids they let us do our thing and help if needed it reminds me of 1990s early 2000s skate works by the clock tower.”
“sweet staff the woman working was really sweet! the prices weren’t bad and there’s a great sale section. only complaint is that i wish there was more selection!”
“Pacifica street fair,Fog Fest met the owner and bought jeans and a shirt,very cool and comfortable,return customer for sure,will make a point to visit his shop in Santa Cruz,oh yeah after washing hang to dry?”
“I was just there to get fitted for a rental suit for my brothers upcoming wedding. Brayden and the entire staff really were phenomenal. Incredibly kind. Gave the best options that worked for me. Definitely felt well taken care of. Thanks, Brayden for making this an incredibly smooth process!”
“I've been coming here for years. I love the selection and service has always been great. This last time was stellar, though. After years of wearing the same brand I was ready for a change but didn't know where to begin. Kat helped me find a pair that is perfect. They picked the shoe out and now I think I have found my new favorite shoe!”
“Fantastic women’s clothing selection. Very unique tops as well as bottoms and dresses as well as accessories my wife loved the vintage feel of the store. It’s locally owned by a young lady whom takes pride in the shop. Prices are fair what you’d expect at a quality store like this. Hours and parking are great. Santa Cruz is very lucky to have such a wonderful clothing store!”
“I am most impressed with LA Men's Wear! This is the most impressive western wear store I have ever seen in my life! They know their vast products back and forth! Very helpful and knowledgeable staff, and their products come in all sizes and styles. As a large person that is very important! I highly recommend checking out LA Men's Wear if you are looking for pants, boots, shirts, hats and accessories.”
“This store is a dang GEM! It truly has something for EVERYONE (yes, men too!) Besides gorgeous vintage treasures, this shop showcases local artists & jewelers as well as made in the USA items too.The owner (woman power!) is sooo talented at curating some of the most unique and beautiful pieces in the West!The staff is always super friendly and helpful, too!Also, Tomboy has the BEST PRICES. Cowboy boots, turquoise jewelry, Mexican blankets, leather & suede, denim, gifts, hats, decor...so much radness!If you are in Santa Cruz for any reason, do yourself a favor and stop here before you do anything else!Run, don’t walk to this diamond of a shop!”
“So many boards and cute clothes, I work here but I shop here a lot because it has everything I need to survive in Santa Cruz??????(?᙭?έⓅ? ? ?เν?ήg ώᗩ??)”
“My favorite western wear store in the area. The owner Maria and her family are very friendly and they know their stuff when it comes to vaquero fashion. I highly recommend going here. They have been good to me and I am happy bringing business to them.”
“Absolutely LOVE this shop. The owner is awesome, super nice. I own at least one of everything they have. Best in quality, screen printing, stitching, logos and customer service. They Constantly get new apparel in all the time. And its always top notch. I have nothing but great things to say about this shop. Locally owned so if ur in the area its a must stop shop, if not hit up the online store.”
“The stores employees are always very kind and sweet and patient. They are always open to letting us try on clothing. And we enjoy the good quality items. We love all the pants and cute tops and we will most definitely be back!!!”
10AM - 7PM
1855 41st Ave J01, Capitola
Mens Clothing
“Been wearing vans pretty much exclusively for the last 15 years. They had this pair that caught my eye instantly but only had in a size up or down. They tried to order but decided to go home and find a cheaper pair. (Tilly's had it 30% off but wrong color). Plan on checking back tomorrow finger crossed.”
“This store doesn't deserve a single one of those (OLD) negative reviews. So Fresh Clothing is the type of real local "small" business you should want to support and see thrive, this store is a legacy. 5 stars is honestly too low. My first and only stop for sneakers and apparel in Santa Cruz. Jack really knows what he's doing and he's been around for decades. Take my word for it and go take a look at their inventory if you're close by.”
“I would definitely recommend Nectar on Pacific. Bella greeted us at the door and explained the products and the store concept to us and left us to shop. I love all of the colors and fabrics and could buy one of everything! The Lisa dress is my new favorite.”
“What a cool place. To our understanding this is one of the original O'Neill Surf Shop store in California. You can purchase O'Neill clothing just about anywhere, but if you want it to say Santa Cruz and Surf Shop this is one of few original stores in California to get your cool hoodie or surf clothing. Definitely cool place to get your favorite O'NEILL favorite clothing”
“There are usually a group of items on a sale rack outside with some pretty good discounts. Sometimes you see the same items on the rack if you return after a few weeks. The store is convenient to go to when you are at the beach, and they have a nice selection of different brands of clothing, with many different choices--shirts,hoodies and more--that say Santa Cruz on them ( the city, not the company). A lot of the designs are really attractive. The sales staff is considerate enough to remind you that sale items are final sale. Overall a pleasant place to shop.”
“I love this place especially when they have there sidewalk sale the prices of there stuff is beyond affordable. My favorite person is the Manger Elfin he is AWESOME and such a great guy . Thank you ELFIN you are appreciated ?”
“I got some cool men's shorts here! In an ideal world I'd be able to call up a surf shop like this or the smaller ones before a surf trip to Mexico and instead of bikini bottoms there'd be an array of women's surf leggings to protect me from board rash. And lots of rash guards and none of the women's clothing would have any floral prints or pink that would make me look extra basic. There would be bikini tops with clasps and adjustable straps and surf hats to protect me from the sun. I wouldn't have to go on Amazon and mix and match. That being said their women's marketing team is making their stuff less gross unlike the ONeill women's team which believes women should look like they give massages to Epstein (just kidding) and literally should never have fun. Ideally this store would also feature really muscular female surfer models and there would be clothes I could actually wear around the Bay Area for months that aren't four hot days in September. They'd also have tons of cool women surfing short boards and burning bikinis in a bonfire and men would surf in Speedo's but that's the next step of the revolution”
10AM - 7PM
1855 41st Ave, Capitola
Mens Clothing
“Amazing stuff! I spend so much money Everytime I go here. Staff are so sweet, friendly, and helpful. Their band t shirts and graphic tees are so comfortable , and their pins are very good quality, and pretty cheap.”
“We like to visit this place when we are i the area!!! They have a variety of clothes for mans and women, we are not sure where they manufacture but it seems like a nice place to shop You should check their accessories section! Santa Cruz see you soon”
“IMHO I first walked into the shoe store adjacent to Big Kahuna and checked out their latest Vionic styles. Vionics are the only shoes/sandals that I can wear due to my plantar fasciitis issues. Unfortunately, they didn't have my size, but the friendly and helpful clerk clued me into their sister store, Big Kahuna, which had some sale Vionics available! I quickly walked next door! They had a wall full of sandals, including my favorite Vionics to choose from. I quickly picked out any sale sandals in my size, tried them on, and purchased two pair! New Vionics usually run about $89, but I paid $45 and $65 for my two pair! Rest assured, I will make it a point to visit Big Kahuna every time I'm in Capitola!”
“Beyond O'Neill being the best long lasting great fitting wetsuit brand, the team at ONeill Surf Shop on 41st in Santa Cruz, CA are absolutely excellent. They are kind and helpful, have outstanding customer service and use common sense. That is a huge compliment these days. Thanks to Maddie, Leila and the rest of the team. They provide an awesome experience in and out of the store. Keep it up team, you are a big part of why O'Neill is the best surf brand period!”
10AM - 7PM
1225 Pacific Ave, Santa Cruz
Mens Clothing
“Great establishment and lovely people working there. Helped me answer some questions about the GAP Apparel Credit Card and scored some good deals! Thank you Gap Team!”
10AM - 7PM
1855 41st Ave #8, Capitola
Mens Clothing
“Marcos immediately helped me with my problem, I'm new in town and I was looking for a sporting goods store, this man went out of his was to layout 3 separate places I could go nearby”
9AM - 9PM
1855 41st Ave, Capitola
Mens Clothing
“I order a number of Kohls and Amazon items. Returning them to this store is always a positive experience. Grace and Mathew make you feel you are a valued customer.Now that they have added the Sephora and updated the store it is a pleasure to shop there.”
“love the women's discount rack but staff isn't very friendly and kinda frumpy. most of my college friends go here because Santa Cruz is so small but its pretty overpriced.”
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“My son had to get a jacket for his homecoming dance and the moment we walked in ... We felt so comfortable and we couldn't believe how many choices they had for any style. The clothing is more high-end and worth the investment. My son felt like a million bucks and confidence is everything!”