Oakland Don't Play is a conscious clothing line founded on September 11, 2020, by Oakland natives. The brand focuses on producing fashionable threads for men, women, and children, while addressing issues like racial discrimination and gentrification in Oakland. The store is located behind a red gate, and customers are encouraged to text ahead to confirm hours. The owner is highly regarded for her spirit and commitment to the community, exemplified by events like the recent backpack giveaway that provided school supplies, haircuts, and a safe environment for families. Customers appreciate the quality of the products, with many expressing loyalty to the brand. The clothing line offers a range of sizes from kids to 4X, making it an inclusive choice for the community. Overall, Oakland Don't Play is praised for its excellent customer service and positive impact on the city.
