Oaklandish: Civic Pride by Design Oaklandish started in 2000 as a public art project to celebrate Oakland's local history and unique cultural legacy. After years of creative stunts around the city, the Oaklandish brand of apparel was introduced to support their ongoing calendar of public events and annual Oaklandish Innovators Grant program. Their mission is to spread "local love" through their civic pride-evoking tees and accessories, while creating quality inner city jobs and giving back to the Oakland community. A portion of all proceeds is donated to grassroots nonprofits committed to bettering the city. Customers praise Oaklandish as the go-to place for Bay Area-inspired clothing and accessories. The store offers a vibrant, community-focused atmosphere, with friendly staff, a spacious and attractive interior, and a wide selection of locally-made, creative goods. Whether you're a local or just passing through, Oaklandish provides a slice of Oakland's unique culture and creativity. While the customer service is generally great, with staff going above and beyond to assist customers, a few reviewers noted a slight attitude from some employees. Parking can also be challenging, and the store has limited hours, opening at 11 am. For the best experience, customers recommend shopping online or visiting the store if you're already in the area.