Oakland's Own is a family-owned and operated clothing brand that celebrates Oakland pride through its authentic and original designs. The store offers quality apparel, including hats, hoodies, jackets, and caps, all at reasonable prices. Many customers appreciate the unique and fresh designs that reflect the diversity and spirit of Oakland, often describing their gear as "drip," "fire," and "lit." The staff is known for being friendly, helpful, and welcoming, going out of their way to assist customers in finding the perfect fit and style. The business actively supports the local community by giving back part of its proceeds and participating in community events, such as the Jack London Farmers Market. Customers feel proud to support this Black-owned brand and enjoy shopping in its new location on Piedmont, where the team provides personalized advice and excellent service. Regular visitors often return for new releases, especially during special occasions like Christmas, when new hats, hoodies, and jackets are added to the collection. The owners’ passion for their work and love for Oakland is evident, making Oakland's Own a favorite local spot for apparel that truly represents the city’s diverse and vibrant culture.
My kid has a few tees, a hat & a jacket from here. They have a brick & mortar on Piedmont ave but also do some of the festivals and street fairs. One of our favorite local apparel businesses.
June 2026
I absolutely love it!! They have unique gear tailor made to Oakland. And they are very friendly and helpful! #TownBizness
December 2025
Family owned and operated. Very friendly and attentive. I felt like a valued customer. We will be back. Appreciate yall
