Our mission is to spread “local love” by way of our civic pride-evoking tees and accessories, while creating quality jobs for locals, and giving back to the people and places that maintain our city’s trailblazer spirit. So, wear it well. When you rock these roots, you're representing and supporting Oakland!
We have been a certified B Corp since 2012 and commit to donating at least 2% of revenue to nonprofit and community partners annually.