Apple Boylston Street is a vibrant and welcoming store that embodies the true Apple experience. Customers frequently praise the friendly and helpful staff, who go above and beyond to assist, even during busy times. Many reviews highlight the excellent service provided by employees, including a knowledgeable staff member who used a translator to help a non-English speaker, and another who remembered a returning customer’s name after several hours.
The store offers a wide range of Apple products, although some customers feel that staff should have a deeper understanding of product specifications. The Genius tech bar for repairs is noted for its efficient service, contributing to a positive experience. One customer expressed gratitude for the professional handling of a military discount issue, appreciating the kindness and respect shown by the staff.
While the overall experience is highly rated, some visitors suggested improvements, such as the addition of restrooms and drinking water. Nonetheless, the store's atmosphere and dedication to customer service make it a preferred destination for Apple enthusiasts.
Great experience, Mitch was very professional. Made my time at the apple store seamless and exciting. Thanks Mitch!
September 2026
Marcus helped my mom replace her phone screen he was so kind, patient and just overall wonderful at his job!
July 2026
the employees have a “customer first” mentality and really went above and beyond to help me fix my iphone’s issues. the place is spacious and inviting.