The service team is amazing. They go Above and Beyond. I went in for a quick oil change. In that time they also took care of a recall I had and it didn't take them any longer than the time to do the oil change. Great waiting area and great staff.
September 2023
Nice people and service. However, i did bring my car in for an oil change and a day later I received a letter from Jeep notifying me of a recall. Would have been nice to have the recall taken care of on first visit. Would have saved me a second trip
September 2023
Awesome experience. Had a recall for rear view camera and they set me up with an apppointment the next day and did the fix in 20 minutes. All personnel were great, as usual.Bill Plough
Bill Marsh Auto Group is a family-run business that started in 1982 when Bill Marsh, Sr. took ownership of a struggling Buick dealership in Traverse City, Michigan. Within a year it became the top-performing dealership in the region.
The company has grown to represent eight new vehicle manufacturers, a multi-location used vehicle dealership, three Byrider dealerships, Brake & Alignment Plus+, Bill Marsh Body & Paint, and Thrifty Car Rental. The auto group is headquartered in Traverse City with locations in Kalkaska, Gaylord, Saginaw, and Grand Rapids.
Today, Bill Jr., Jamie, and Mike Marsh operate the company with the intent to make it the standard in the region for top customer satisfaction, employee loyalty, and community involvement.