Bill Marsh Hyundai, part of the family-run Bill Marsh Auto Group founded in 1982, has built a reputation for excellent customer service and a welcoming atmosphere. The dealership is located in Traverse City, Michigan, and features a variety of vehicles, including the popular Hyundai Elantra, Sonata Hybrid, Tucson SEL, and Palisade. Customers frequently highlight the friendly and helpful staff, particularly Lisa Harris and David, who are known for making the car buying process quick and easy. Many reviews emphasize Lisa's ability to connect with customers, providing a warm and supportive experience, especially for first-time leasers. The dealership staff is praised for their professionalism and willingness to go above and beyond, including assisting with trade-ins and providing thorough explanations of vehicle features. Customers appreciate the caring environment and the extra discounts that the team helps uncover. Overall, Bill Marsh Hyundai is recommended for anyone looking for a new vehicle, thanks to its attentive service and commitment to customer satisfaction. With locations also in Kalkaska, Gaylord, Saginaw, and Grand Rapids, the dealership aims to set the standard in the region for both customer loyalty and community involvement.
I leased my 4th vehicle from Mark Soper at Serra Hyundai. He is professional and caring. Mark was always available to help me any time I contacted him. If you are looking for an honest car salesman Mark is your go to guy. I give Serra and Mark Soper a 10.
July 2026
JC has been great to deal with for all of my previous vehicle Hyundai purchases as well. Would definitely work with JC again for our future vehicle purchases! Great experience! Highly recommend JC and Serra Hyundai of TC!
June 2026
Lisa was the best salesperson we have ever dealt with having a ton of knowledge a ton of helpfulness in buying our first ever foreign car. This was an amazing value on our Santa Fe and it has brought fantastic results over the first 2 months. Including big trips from MI to FL and MI to Northern Ontario. Couldn't be happier.
