They have a great selection of shoes, skateboards, and insanely funny shirts. They are also very reasonably priced. The staff was awesome as well.
August 2023
Best shop in town for hip clothes & shoes! Owner and staff are so helpful. It's our go-to in Jackson for both myself and my teenager.
October 2022
Shout-out to Brent for making you feel so welcomed and for being so kind! If it’s your first time or your 100th time, You can tell he genuinely cares about the customers!
We aim to be a brand and an agent of change. We got our start in 1988 as a tee-shirt line and have exploded onto the indie lifestyle scene over the last 18 years with our retail stores: Swell-O-Phonic, Wilai Boutique and Studio Chane, our screen printing shop. Our retail philosophy is simple ‐ never sell out for a buck! We are very exclusive with the lines we carry and prefer constant change versus resting on our current successes. Having now been in business for over 28 years – you can expect a superior personalized customer service experience
