Ulta Beauty is the largest beauty retailer in the US, offering a vast range of products from over 500 brands, including exclusives and its own collection. The store provides a wide selection of products, including vegan, clean ingredient, and cruelty-free options, as well as sustainable packaging and community-impact choices. The Salon at Ulta Beauty offers various services, including hair, skin, makeup, brow, and ear piercing services, with the option to book an appointment online or walk-in. Customers praise the store's fast and knowledgeable service, with staff willing to help with product exchanges and providing personalized matching services.