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“Finding the level of customer service they provide is extremely rare these days. The employees are extremely knowledgeable and passionate about the products they are selling. I would highly recommend!”
“On Tuesday 11/25/2025 I went to West town Archery needing a Retention spring to hold down the bolt for my mission crossbow(10 years old). It was not easily found being off such an older model. One of the owners Fred looked up, down, and around all over the store to find one for me but to no avail. I needed it for a hunt the next day, so Fred remembered he had a bow that was out of commission in the back with the same part. He dismantled that bow and put the retention spring on my crossbow and did all the labor free no questions asked! Fred saved the day and my Holiday hunt!! Thank you so much for the excellent customer service going above and beyond!! I will be back with any and all of my Archery needs!!??”
“I wanted to say thank you to Mike for being so helpful the last few visits we've been to Stefans! We needed new futsal shoes & Mike was so great helping find the right size, offering a handful of options to try on and kick the ball around! Along with educating us on the two different futsal ball sizes and just incredibly friendly as it is! :)”
“This is a legendary spot in Brookfield. Decades serving the community, and some of the best people you will meet. Go see Dave and his staff to outfit your player, or your whole team. Soccer world is THE location in southeastern wisconsin.”
“Bought a opair of Skiing Boots there in early 2025. I already noticed they had an excellent service but eventually they mixed up the size of the Skiing Boots by accident, which I realized just some weeks ago. I asked them politely, if they could do something about it, as I live in Germany and it's not easy for me to go to the store and change them. Without hesitation they told me we could exchange the wrong boot with the correct size. I am astounded by the kind of customer service they provided me with. Mistakes happen, so it's even better to see that in this case, goodwill and respect for the customer were absolutely guaranteed. - I'm definetely coming back during my next stay in Milwaukee!!”
“I called the Brookfield REI Bike Service department and spoke with Remco about the metallic sound I was hearing when I rode my gravel bike. She asked me several questions and we determined that I needed to bring my bike in, which I did. Once at the store, Remco immediately began the process to diagnose the source of the noise. After a few short minutes she determined the source of the noise, a cable. In addition to resolving this problem she informed me that my wheels would need warranty service to meet the manufacturing specifications. My bike was expected to be done within a few days but the service was done in one day!!! I have since ridden my bike and the problem was resolved! Thank you Remco for the great customer service!!!!! Tim Harden”
“Great selection, friendly staff! This store is very organized and prices are better than other sporting goods stores I've been to recently. The manager was very pleasant and helpful when I needed to exchange a leaky water bottle, no questions asked. With two kids in multiple sports, we are there every few weeks. We've never had a bad experience.”
11AM - 6PM
95 N Moorland Rd E2, Brookfield
Sporting Goods
“Not as large as the UW campus location, but it has friendly and helpful staff, and plenty of stock to choose from. It's a really convenient option for those living in or near Milwaukee and not wanting to make the trip to Madison to stock up on great Badger gear!”
“I had an issue with damaged merchandise that was sent to my home. Both Cody, the operations manager and Brian the Store Manager were professional, friendly, accommodating and took care of my issue quickly and effectively. They have earned my future business. Brookfield WI store”
“I finally decided to get a new set of clubs and scheduled a club fitting with Mike. He did an awesome job finding a new set for me. We tried a bunch of different options and he was very patient, letting me try a bunch until I felt comfortable and was hitting great with them. He did a great job explaining the differences in the clubs and how they affect my swing/the ball. I walked out with a custom set tailored to my body/swing and I’m feeling much more confident in my game thanks to Mike’s help.”
11AM - 3PM
14155 W Capitol Dr, Brookfield
Sporting Goods
“I learned how to golf fairiy recently and needed a decent set of clubs. I figured second hand would give me better quality at a lower price. Surprisingly, there were quite a few options. I ended up choosing a Cobra set, but the other ones were nice as well. I did not purchase a driver there; I will continue using my current one. I genuinely appreciated the process, particularly with the putter. I tested several putters before deciding which one to purchase. I would highly recommend coming here if you need a starter set or want to upgrade.The staff was extremely helpful and not pushy at all. They wanted to make sure I felt good about my purchase and I did.”
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“This is a great dive shop. I’ve been on several charters with them, bought a few pieces of gear, and had my regs serviced by them. The staff is very professional and does things right.”