Safeway Heritage is a local grocery store known for its friendly staff and well-stocked shelves. Customers appreciate the helpful and welcoming service, especially in the meat department, where staff take the time to acknowledge customers and provide the perfect cut of meat. The store offers a bakery and a variety of local products, including local produce, Mundare sausage, and ice cream from local producers. Many shoppers enjoy finding ingredients for recipes like shepherd's pie and baked potatoes. The store is also involved in charitable programs and owns several manufacturing and food processing plants. However, some customers find the produce quality inconsistent and feel the prices are high compared to other stores. Despite this, Safeway Heritage remains a favorite for many, especially for sales and specific items. It is also noted for being one of the cleanest Safeway stores in Edmonton.