February 08, 2017
7-Eleven convenience stores that participate will now service hot, ready-to-eat breakfast pizza, which customers can get by the slice or in whole.
The breakfast pizza will have scrambled eggs, hickory-smoked ham, smoked bacon, breakfast sausage, mozzarella cheese and cheddar cheese that's topped with a peppered cream gravy on a crumbly biscuit crust.
It's a part of the store's "two for $2" pizza slice promotion. If customers want a whole breakfast pizza, they'll pay $5.55 for it.
Company Senior Vice President of Fresh Food and Proprietary Beverage Nancy Smith said the offering of the breakfast pizza was ideal for customers looking for a warm treat to go along with their hot coffee on those cold mornings. She said customers can take the whole pizzas to work and share them with their co-workers instead of always buying donuts.
The company said, while testing the new item at several 7-Eleven stores, it became the second highest-selling pizza.
Dennis Phelps is the company's vice president of fresh food and proprietary beverage, and he said when 7-Eleven started offering hot pizza, it quickly became a hot selling ready-to-eat food. With mornings being their busiest, the company decided to add breakfast pizza as an option for the morning crowd.
According to the latest information on c-stores from Technomic, pizza is the third most-offered entree on the menu. MenuMonitor watches Technomic's data, and it notes that breakfast pizza has boosted items by over 15%.
Along with breakfast pizza, 55% of consumers tend to buy c-store breakfasts at least one time per month. 42% of 18-to-34 year-olds will order a c-store pizza at least one time per month. An additional 38% would rather have breakfast foods, like pizza, that foods that are served with dinner and lunch.
7-Eleven, which is based out of Irving, Texas, has 61,000 stores in more than 15 countries. 10,900 stores are operated in North America.