March 01, 2017
Jack in the Box is expanding its Buttery Jack line to include bacon with its Triple Bacon Buttery Jack. It's the first of its kind, as it offers the secret ingredient - real bacon butter.
The restaurant has changed the way people eat bacon with its Triple Bacon Buttery Jack. It uses slices of hickory-smoked bacon and adds it to the melted bacon butter. The burger comes with bacon mayo. The burger is a quarter-pound beef patty with cheddar cheese and grilled onions on a gourmet signature bun.
Each bite will have bacon goodness.
Iwona Alter, Jack in the Box chief marketing officer, said the company knew it had something special when its Buttery Jack line was created. With the new Triple Bacon Buttery Jack, Alter said, it further extends the line of buttery burgers with the secret bacon butter ingredient. She said loyal guests and new customers are sure to love the decadent flavors the burger has to offer along with its amazing ingredients.
People were introduced to the new burger on Feb. 5 with a new Jack in the Box commercial. The ad featured two teenagers who hack into the personal email of their favorite food icon and find the recipe for the Triple Bacon Buttery Jack, sharing it for everybody to relish in. In the email, they also find never-before-seen pictures and secrets.
The Triple Bacon Buttery Jack is being offered for a limited time at all Jack in the Box restaurants.